PRIVACY POLICY

Last Updated: September 22, 2026

Love You Unapologetically Collective ("Love YU Collective," "Love YU," "we," "us," or "our") respects your privacy and is committed to being transparent about how we collect, use, disclose, and protect your personal information.

 

This Privacy Policy describes our practices when you visit loveyucollective.com, purchase our products, subscribe to our emails or text messages, submit a form, communicate with us, or otherwise interact with Love YU Collective.

 

By using our website, you acknowledge the practices described in this Privacy Policy.

 

1. Information We Collect

The information we collect depends on how you interact with Love YU Collective.

 

Information You Provide to Us

We may collect information you voluntarily provide, including:

  • Name

  • Email address

  • Mobile telephone number

  • Billing and shipping addresses

  • Order and purchase information

  • Account information, if you create a customer account

  • Email and SMS subscription preferences

  • Information submitted through forms, surveys, questionnaires, or other interactive features

  • Reviews, comments, feedback, or other content you submit

  • Information you provide when contacting us

  • Information you provide when participating in promotions, programs, events, or other Love YU experiences

 

Please do not submit highly sensitive personal, medical, financial, or other confidential information through general website forms unless we specifically request that information.

 

Information Collected Automatically

When you visit our website, certain information may be collected automatically through Squarespace, Google Analytics, cookies, and similar technologies.

This information may include:

  • Browser, network, and device information

  • IP address

  • Approximate geographic location

  • Referring website or traffic source

  • Pages visited

  • Links and buttons clicked

  • Searches performed

  • Scrolling and other website interactions

  • Dates and times of visits

  • Session and engagement information

  • Shopping and checkout activity

  • Purchase and ecommerce activity

  • Other information about how you interact with our website

 

Squarespace Analytics records website activity to provide information such as page views, traffic sources, conversions, sales, and cart abandonment. 

 

2. How We Use Your Information

We may use personal information to:

  • Operate, maintain, and improve our website

  • Process and fulfill purchases

  • Process payments and transactions

  • Communicate with you about orders

  • Provide customer service

  • Respond to questions and requests

  • Deliver resources, products, programs, or services you request

  • Send email communications when you have subscribed

  • Send SMS communications when you have opted in

  • Personalize and improve your experience

  • Understand how visitors use our website

  • Measure website, content, email, and marketing performance

  • Improve our products, resources, services, and experiences

  • Maintain website security

  • Detect and prevent fraud or misuse

  • Troubleshoot technical problems

  • Maintain appropriate business and transaction records

  • Comply with legal, tax, accounting, and regulatory requirements

  • Protect our rights and the rights, safety, and property of others

  • Carry out other purposes disclosed to you when information is collected

 

3. Email Communications

If you subscribe to Love YU Collective emails, we may collect and use your name, email address, subscription preferences, and information about your interactions with our emails.

 

We use Squarespace Email Campaigns to manage and deliver our marketing emails. Squarespace may process subscriber and engagement information to provide these services.

Our emails may include wellness resources, articles, product information, announcements, promotions, new offerings, and other Love YU Collective content.

Squarespace Email Campaigns also provides analytics. For example, Squarespace can track email clicks and uses an invisible image to estimate email opens, although Squarespace notes that open-rate data can be affected by email-provider privacy features. 

You may unsubscribe from marketing emails at any time by selecting the unsubscribe link included in our emails.

 

Unsubscribing from marketing emails does not prevent us from sending communications necessary to complete transactions, provide customer service, respond to your requests, or communicate with you about an order.

 

4. Text Message and SMS Communications

If you voluntarily opt in to receive Love YU Collective SMS marketing communications, we may collect information such as:

  • Your name

  • Mobile telephone number

  • Date and time of your opt-in

  • Opt-in status

  • Interactions with our text messages, such as link clicks or keywords you send

 

We use Squarespace as our text messaging service provider. We provide information necessary to Squarespace so that it can provide SMS delivery and automated marketing services to us. 

 

Messages may include Love YU Collective content, resources, product information, offers, reminders, announcements, and other marketing communications.

Consent to receive marketing text messages is voluntary and is not a condition of purchasing a product or service.

 

Message frequency may vary. Message and data rates may apply.

You may opt out at any time by replying STOP to a Love YU Collective marketing text. Other recognized opt-out keywords may include END, CANCEL, UNSUBSCRIBE, or QUIT. 

We do not sell, rent, or share your mobile telephone number or SMS consent information with unauthorized third parties for their own marketing or promotional purposes.

 

We may provide this information to Squarespace and service providers as necessary to operate and deliver our SMS program.

 

Opting out of SMS communications does not automatically unsubscribe you from email communications. Email and SMS preferences are managed separately.

 

5. Purchases and Payment Information

When you make a purchase through Love YU Collective, we collect information necessary to process and fulfill your order. This may include:

  • Name

  • Email address

  • Billing address

  • Shipping address

  • Items purchased

  • Order amount

  • Transaction and fulfillment information

 

Payments are processed through Squarespace and third-party payment processors supporting the payment methods available at checkout.

 

Depending on the payment method you select, payment information may also be processed through services such as Apple Pay, Google Pay, or Link.

 

Love YU Collective does not directly receive or store your complete credit or debit card number. Payment information is handled by the applicable payment processor according to its own privacy and security practices.

 

We use transaction information to process and fulfill orders, provide order updates and customer service, process returns or refunds, prevent fraud, maintain business records, and satisfy legal, tax, and accounting requirements.

 

6. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Cookies are small files or pieces of information stored on or accessed through your device. Squarespace uses necessary cookies to operate important website features and may use non-essential analytics and performance cookies to measure how visitors interact with the website. 

 

We may use these technologies to:

  • Operate essential website functions

  • Maintain website security

  • Remember preferences

  • Support shopping carts and checkout

  • Understand website traffic

  • Measure website performance

  • Understand how visitors interact with our content

  • Support analytics

 

Some cookies are necessary for our website to function properly. Others are used for analytics or performance purposes.

Where applicable, you may manage non-essential cookies through the cookie consent controls available on our website.

 

You may also be able to control cookies through your browser settings. Disabling certain cookies may affect how some website features function.

For additional information, please review our Cookie Policy.

 

7. Squarespace Analytics

We use Squarespace Analytics to understand how visitors use Love YU Collective.

Squarespace may collect information about your browser, network, device, IP address, referring pages, pages visited, clicks, internal links, scrolling, searches, timestamps, and other website activity. 

 

We use this information to understand website traffic and visitor behavior, evaluate content performance, identify areas for improvement, and make decisions about our website, resources, and products.

 

Squarespace uses analytics and performance cookies to generate certain analytics information, including information about unique visitors, traffic sources, and cart abandonment. 

 

8. Google Analytics

We also use Google Analytics 4 (GA4) to understand how visitors find and interact with our website.

 

Google Analytics may use cookies and similar technologies to collect information about website activity. We use this information to understand traffic, engagement, website performance, and the effectiveness of our content and marketing.

Google requires websites using Google Analytics to disclose both their use of Analytics and how Google collects and processes data. 

 

Google Analytics primarily uses first-party cookies to measure visitor interactions. Google also provides mechanisms for users to disable or limit certain Analytics measurement. 

We do not intentionally provide Google Analytics with information such as your email address, telephone number, or other information Google recognizes as personally identifiable information. Google Analytics policies prohibit customers from sending such information to Analytics. 

 

Google processes information collected through Google Analytics according to Google's own terms, policies, and privacy practices.

 

9. How We Disclose Personal Information

We may disclose personal information to service providers that help us operate Love YU Collective.

These may include providers supporting:

  • Website hosting

  • Ecommerce

  • Payment processing

  • Order fulfillment and shipping

  • Email communications

  • SMS communications

  • Website analytics

  • Technology and website support

  • Customer service

  • Fraud prevention and security

  • Accounting, legal, and professional services

 

We provide information to these companies as reasonably necessary for them to perform services for us.

 

We may also disclose information when reasonably necessary to comply with applicable law or lawful requests, protect our legal rights, investigate fraud or security issues, enforce our agreements, or protect the safety and rights of Love YU Collective, our customers, or others.

 

If Love YU Collective is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, information may be transferred as part of that transaction as permitted by applicable law.

 

10. Third-Party Services and Links

Love YU Collective may contain links to, embedded content from, or integrations with websites and services operated by third parties.

 

These may include social media platforms, video providers, payment services, or other external resources.

 

When you interact with third-party content or services, those companies may collect information according to their own privacy practices. For example, Squarespace notes that embedded services such as videos can result in information being provided to the service hosting that content. 

 

Love YU Collective does not control the privacy practices of independent third parties. We encourage you to review their privacy policies before providing personal information.

 

11. Wellness Content and Interactive Features

Love YU Collective provides educational and lifestyle resources related to areas such as well-being, stress management, self-care, movement, food, relationships, reflection, rest, and joy.

Our website may include reflection prompts, questionnaires, forms, or other interactive experiences.

 

Unless a particular feature specifically asks you to submit information, you are not required to provide personal information to use or reflect on Love YU Collective resources.

Please do not submit medical records, diagnoses, treatment information, Social Security numbers, complete payment card numbers, passwords, or other highly sensitive information through general website forms.

 

Information voluntarily submitted to Love YU Collective through the website does not create a doctor-patient, therapist-client, or other healthcare-provider relationship.

 

12. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected and for legitimate business purposes, including fulfilling orders, providing customer service, maintaining transaction records, complying with legal and tax requirements, preventing fraud, resolving disputes, and enforcing agreements.

 

Retention periods may differ depending on the type of information and why it was collected.

 

When information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with our practices and applicable law.

 

13. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

 

Our website uses Squarespace's infrastructure and secure checkout functionality.

However, no website, electronic transmission, database, or storage system can be guaranteed to be completely secure. Please use reasonable care when providing information online.

 

14. Your Privacy Choices and Rights

Depending on where you live and the laws applicable to you, you may have certain rights regarding your personal information.

 

These may include rights to:

  • Request access to certain personal information

  • Request information about how your information is used or disclosed

  • Request correction of inaccurate information

  • Request deletion of certain information

  • Obtain a portable copy of certain information

  • Withdraw consent where processing is based on consent

  • Opt out of certain uses or disclosures when applicable

  • Appeal certain decisions regarding a privacy request

  • Exercise privacy rights without discriminatory treatment

 

The availability and scope of these rights vary by jurisdiction and are subject to exceptions under applicable law.

 

We may need to verify your identity before fulfilling certain requests.

Where permitted by law, an authorized agent may submit certain privacy requests on your behalf. We may require appropriate verification of the agent's authority.

To submit a privacy request, contact us using the information in the Contact Us section below.

 

15. U.S. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state law.

 

Depending on the law that applies, these rights may concern access, correction, deletion, portability, consent, targeted advertising, or certain sales or sharing of personal information.

 

The availability of a particular right depends on factors including your state of residence, the type of information involved, and whether the applicable law applies to Love YU Collective.

 

We will process eligible privacy requests in accordance with applicable law.

 

16. Children's Privacy

Love YU Collective is intended for adults and is not directed to children under 13.

We do not knowingly collect personal information online from children under 13.

If we learn that personal information from a child under 13 has been collected in a manner inconsistent with applicable law, we will take appropriate steps to delete it.

If you believe a child has provided personal information to us, please contact us.

 

17. International Visitors

Love YU Collective is based in the United States.

If you access our website from outside the United States, information may be transferred to, processed, or stored in the United States or other countries in which our service providers operate.

 

Privacy and data-protection laws in those countries may differ from those in your country of residence.

Where applicable law provides additional rights concerning your personal information, you may be entitled to request access, correction, deletion, restriction, portability, objection to certain processing, or withdrawal of consent.

 

You may also have the right to lodge a complaint with an appropriate data-protection authority.

 

18. Social Media

Love YU Collective maintains a presence on third-party social media platforms.

If you interact with us through a social media platform, that platform may collect information about your activity according to its own privacy practices.

Information you choose to make publicly available through social media may also be visible to Love YU Collective and other users.

 

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our website, products, services, technology, business practices, or applicable laws.

 

When we update this policy, we will revise the Last Updated date at the top of this page.

If we make material changes to how we handle personal information, we may provide additional notice where required by applicable law.

 

We encourage you to review this Privacy Policy periodically.

 

20. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to submit a privacy request, please contact:

Love You Unapologetically Collective
Love YU Collective
Website: loveyucollective.com
Email: collective@loveyucollective.com

 

When submitting a privacy request, please provide enough information for us to understand and respond to your request.

 

Please do not send Social Security numbers, passwords, complete payment card numbers, medical records, or other highly sensitive information by email.